01 proficiencies

01 proficiencies

MY SKILLS & SOFTWARE KNOWLEDGE

Art/Creative Direction

 

Pitch & Presentations

 

Video/Film Production Design

 

Illustrator

 

Photoshop

 

InDesign

 

Quark

 

Retouching

 

Illustration

 

Powerpoint

 

Keynote

 

Photography

 

Final Cut Pro

 

Premier

 

Project Management

95%

85%

95%

100%

90%

90%

75%

85%

90%

80%

60%

70%

60%

75%

95%

 

02 PORTFOLIO

MY LATEST WORK. SEE MORE >

03 Experience

FEB/SEP - 2017

New York, NY

BIG ARROW GROUP

Senior Art Director

Created engaging content that propelled pharmaceutical brands communications through their evolution from print to digital delivery. Used strategic scientific insights to create compelling brand stories. Pitched agency’s work to prospective clients. Managed project time lines and creative staff.

2016

New York, NY

COCA COLA/TV-ONE

Art Director / Project

Created the theme and visual direction for a video based digital campaign for the Coca-Cola Co Creations meant to show coke's role as an integral part of tasty summer food traditions.

OCT - 2014

New York, NY

VAYNER MEDIA

Art Director / Freelance

 Developed social media concepts and created visual assets for NBTY brands (MET-Rx, Body Fortress, Pure Protein) to keep their consumer base engaged during the holiday season.

2010 - 2011

New York, NY

ABSTRACT  MARKETING

Art Director / Freelance

Developed corporate marks, websites, and corresponding collateral. Contributed as creative director developing visual strategies that enabled clients to reach their target audiences.

OCT 2017 - MARCH 2018

New York, NY

FILM

Art Director/Production Designer

Worked along side directors and producers developing their project’s visual direction for two feature films and an NBC pilot.  Managed the creation of the productions’ visual elements.  

2012 - 2017

New York, NY

KNEAD CREATIVE

Developed and managed the execution of visual strategies that advanced clients’ brands. Created and pitched client proposals/presentations. Developed and managed concurring internal timelines and budgets. Oversaw creative staff (vendors, photographers, printers and freelancers).

JUL/OCT - 2015

New York, NY

BIG ARROW GROUP

Freelance Art Director                           

Created Pharma/Health Care visual assets including new look & feel, advertising and tag-lines for a newly re-branded hospital network. Developed collateral for agency‘s other pharmaceutical brands.

2011 - 2012

New York, NY

THE DELVE GROUP

Senior Brand Designer                          

Brought on as Junior Designer then quickly promoted to Art Director, worked exclusively alongside creative director creating brand marks and brand guideline manuals to ensure multi media fidelity.

Lets talk about art, design, color, emerging markets, digital economies,

micro content vs long form content, design shifting culture, culture shifting design and legos!

 

mrkedroe@gmail.com

347.351.0994

CONTACT

Lets talk about art, design, color, emerging markets, digital economies,

micro content vs long form content, design shifting culture, culture shifting design and legos!

 

mrkedroe@gmail.com

347.351.0994

 
 
 

Connects products to markets by creating images that are visually conceptually & emotionally impactful!